Awesome Viral Video Promotion

One of my favorite myspace designers recently sent me a link to a viral video promotion that he'd seamlessly integrated into the website for the Ohio-based rock band Before Their Eyes. Near the top of the website just below the band's photo and logo, visitors are prompted to share an exclusive video as a status update with friends on Facebook or Twitter first and receive access to the video second.

Tracking on the site's backend shows that this particular campaign generated over 2,000 posts between Facebook and Twitter.

While the concept of exclusive fan content is certainly nothing new, I love the way that this has been so attractively built into the backend of the band's website. In only 2 mouse clicks I have shared the content and viewed the video without ever leaving the site; this is infinitely more attractive a proposition than finding, copying and pasting code or a URL, leaving the page to visit a new one, figuring out the best way on each constantly-evolving social network to share it, etc. I also love that because the promotion exists entirely on the band's website, in essence they 'own' the promotion, as opposed to hi-jacking a branded technology that somebody else has created for a similar purpose and plastered their logo over.

The only concern of course is cost. Web design and video production services do not come cheap. However if you email Nick Moore at nmoore3@gmail.com to inquire about this service, he may cut you a good deal.