Widgets 101

A survey of the myspace profiles of the top artists in the music business will reveal a widespread use of WIDGETS. In this blog I will occasionally be writing about the widgets I find, love and hate. In a previous lifetime I worked at a company whose primary purpose it was to market and promote widgets from a number of companies with venture capitalist funding. During this time I was in a position of having to 'sell' each and every widget, the good and the bad, to new media folks at major and indie record labels. It was a pretty awkward position to be in as some widgets certainly offer more than others, and even the better widgets aren't a fit for every single artist. Here I hope to shed some light on a number of widgets that you may or may not have heard about and let you decide for yourself whether or not it is worth the valuable 'real estate' on your myspace page.

But let's back up for a minute. So what exactly is a widget?

A widget is essentially a piece of code that, when plugged into the backend of an html page, shows up as an interactive badge or sticker on that page. Interactive is the operative word. You see, the code is hosted on a server that is different from the rest of the webpage and can therefore be changed or updated by multiple parties in different locations. In other words, one does not need access to the backend of the website (or your myspace profile) in order to change the widget that appears on the site. Widgets serve a variety of purposes but primarily are meant to share and collect information.

Here is an example of a common widget that I found on Jordin Sparks myspace page.


Create Your OwnRockYou.com.

The widget can be 'grabbed' (in other words, the code can be copied) and placed on any website or social network profile. Wherever the widget copies exist, changes made in the backend on RockYou.com are reflected.

I'll be discussing and reviewing some of my favorite (and least favorite) widgets here, but in the meantime, here are four basic items to consider before handing over real estate.

1) What does the widget do?
Does it collect information, such as email addresses or opinions? Does it share information, such as your photos, news, music or videos? Does it allow your fans to assist you in promoting your work? Whichever goal you have for the widget, does it achieve this goal in the best way possible?

2) How large is it?
Consider both bandwidth and size. How much loading time does it add to your page, and is it worth it? How much real estate does it consume? Does it stretch out your myspace page either vertically or horizontally in a way that compromises other page content?

3) Will your fans find it appealing and useful?
So you've determined it's worthy of your real estate, but is it worthy of your fans'? Is it something that your supporters will *want* to add to their own pages?

4) How much maintenance will the widget require?
Consider the time commitment the widget will require of you. How often will you have to log in to update the widget? How much time does each update take, and is it worth it?

Finally, a case for always testing your widgets before posting. The code obtained for the widget above came from clicking 'view all images' on Jordin's myspace widget and copying the code from the page that pops up. But hold on, these aren't the same images that appear on her myspace widget. So who are these people? No idea. The result of an error on RockYou's backend, no doubt. Always test your widgets in an html test bed to make sure they look right before posting.

More to come.

Introduction

Well it's about damn time I did this.

I've gotten away with calling myself a 'social media guru' for about as long as anyone without an updated and well-written blog can be expected to. I've also gotten away with 'writing' listed as one of my Facebook interests, and for someone who hasn't written anything of value in at least 2 years I'd say that's wearing a bit thin as well. So here I am.

A brief introduction. My name is Dan Maierle, I'm 27 years old, originally from South Range, MI, and now a proud resident of New York City. I have been working in and around the music business here since I arrived in May of 2005 to work as a lifestyle sales & new media marketing manager at iconic indie label Tommy Boy Entertainment. At TBE my role was essentially half sales and half marketing, the latter of which I took to more naturally. For my next gig I wanted something exclusively in digital marketing so in January of '07 I ended up at a social media agency called Youcast Corp (formerly BuddyLube). Spent a year there, learned a lot and added a lot of big-name artists to my resume. For about a year now I have been freelancing as a 'digital marketing consultant and social media strategist' with clients in the music business and some brands as well. While my website is in development you can check out my LinkedIn profile to read more about the services I provide.

I love working with brands, but for this blog I intend to focus primarily on music. It's tough to say exactly where this will take me but ideally I'd like to find and share success stories in the field of online self-marketing for musicians and artists. Official websites. Social networks. Myspace. Facebook. Widgets. Web 2.0. Word of Mouth. SEO. Advertising. Webcasts. Podcasts. Newsletters. Stuff like that. I'll also probably squeeze in a review or two, but only for selfish reasons.

So that's it! Feel free to reach out any time with feedback, ideas, success stories, or even nasty comments.