I am very excited to announce the launch of a brand new campaign that I've been working hard on for the past 3 months. As you may know I've been working with Big Fuel Communications, General Motors' NYC-based social media agency of record. As a part of our campaign for the new Chevrolet Cruze we've created a web-based video series surrounding 6 passion points including Music, Sports, Travel, Fashion, Entertainment and Technology. The Cruze-arati campaign follows a different host within each passion point, each of whom is an established influencer in their field, as they blog, vlog and tweet their way across the country in search of the unexpected. Since I began work with Big Fuel I've focused primarily on delivering the web elements of the Music and Sports programs.
In Sports I am extremely honored to be working with host Amy Martin. Amy is the brilliant Phoenix-based founder of social media agency Digital Royalty. She has established herself as the go-to expert in social media specific to the professional sports world. Her clients have included the UFC, Shaq, the L.A. Kings, Chicago White Sox and more. Did I mention that she has over a MILLION Twitter followers? It has really been an honor to work with Amy as I admire her in so many ways. She is the closest to what I'd consider a professional role model, as she's accomplished so much of what I hope to in my career......and she's still young!
In the Music vertical I have the pleasure of working with host Steven Smith. Steven is a veteran music VJ and former host of Steven's Untitled Rock Show on Fuse, the Top 20 Countdown on VH1 and has been involved with a number of other television and web-based projects. Whereas Amy is someone that I hope to emulate in the social media end of my career, Steven is somebody who to me embodies all of the good that remains a part of the music industry. In an industry that in recent years has seemed to produce nothing but burnout, headache and cynicism, Steven brings an energy and enthusiasm to music that has been incredibly refreshing. I can't wait for people to see this on camera.
Though I'm not working within the travel vertical I just have to get in a plug for series host Mike Barish. If Amy is who I hope to emulate professionally and Steven's energy for music is something that I admire, my passion for travel is best embodied in Mike.
You can follow the program on cruze-arati.com, @Cruzearati on Twitter, and pick up some tips on Foursquare as well. I also have to give a shoutout to the segment producers that I've been working with on the project, Jared Pearlman and Iva Jukic. Both are incredibly talented and experienced producers who truly 'get' social media and its' unique implications on web video. More to come!
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